A Look Ahead in Media

A look ahead on what trends in the media we can predict: 
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1. Reputational fallout from the royal commission, not just from banks but the broader private sector. It will be interesting to see how big corporations not only conduct business but also how that informs their external communications and reputation management?

 

1. Aged Care royal commission looks set to dominate next year’s headlines following on the focus of responsible conduct and reputational damage.

 

1. Obviously, there’s been some big changes in the Australian media landscape with the merger of Nine and Fairfax – we will wait to see how that impacts the broader media and communications industry.

 

1. 2018 was a controversial year for Facebook regarding data privacy and manipulation. Facebook has since tightened access to user data, but we would expect to see a greater focus on the social responsibility of social media platforms to ensure that activity on their platforms is ‘above board’. This is a marked shift from the Facebook of yesteryear that could do no wrong. We’re also becoming more accustomed to viewing social media, particularly Facebook, as a news platform in addition to a social platform – but with that comes responsibility!

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1. The federal election will be held early this year and is already attracting media attention. We are watching closely as, depending on the nature of political campaigning and policy announcements, we could see clients wanting to focus on particular topics and how policies and public sentiment impacts their organisation.

With the volatility in news these are only just the tip of the iceberg of major news events and topics that will come about throughout the year.